If your company has recently completed an energy efficiency project, there are several reasons to bring the project to your marketing department. Most facility managers consider the job done if kWh or therms are being saved and finance is happy with the project payback.
The new lighting is installed, your BMS is working correctly, mechanical and HVAC have been updated for the first time in years – what’s left to do?
Marketing your energy efficiency upgrade is the final (unofficial) stage of the project. Here are our top 5 benefits to sharing your recent efficiency gains with your company’s marketing department.
1 – Sustainability is hot
Sustainability looks good for companies. Cone, a leader in Corporate Social Responsibility research and analysis, released the following key findings in 2018:
86% of Americans prioritize companies that are responsible
79% prioritize companies that protect the environment
Emphasizing energy savings and more efficient best practices is a marketing message relevant to nearly every American consumer.
2 – Energy savings show responsibility
Companies that care about energy, the environment and their own impact are companies that care about their product – and most importantly – their customers. Demonstrating energy savings through a case study or a press release tells the public a bigger story about why customers can trust your company.
3 – Company pride
Marketing to an internal audience is important too. Sharing success of all departments – including facilities – shows the good work being done at all levels of your organization. Employees can feel good about working for an energy conscious company.
4 – Diverse news content
Marketing your company’s product is most important. But diversifying your messaging with a focus on energy use and sustainability can increase your credibility with media as well.
5 – Everyone wins
It’s simple. Marketing your energy efficiency project makes your work, your team and your company look good.
I'm new to the Fairbanks Energy Services marketing department, but not new to marketing in the commercial/industrial energy sectors. I’m excited to find more ways to work with our partners and customers to raise awareness of the energy efficient best practices being implemented across the country.
Want to write a case study or blog about our recent project with your company? Send me an email.